Brand Velocity Partners Acquires BBQGuys and Blaze Outdoor Products
September 29, 2020
Brand Velocity Partners (BVP) acquired BBQGuys, the leading e-commerce retailer of premium grills and outdoor-living products, and affiliated manufacturer Blaze Outdoor Products. The transaction includes a group of strategic and institutional investors (including the Manning family and athlete investors) and WhiteHorse Capital provided term-loan financing and invested in the equity; BVP intends to apply its in-house marketing and brand resources to accelerate growth.
- Buyers
- Brand Velocity Partners, Manning family (Archie, Cooper, Peyton, Eli), LaDainian Tomlinson, Steve Hutchinson, Landyn Hutchinson, Aberdeen Capital Management, ACE & Company, BPEA Private Equity, Cardinal Capital, The Cordish Companies, Darco Capital, Hermes GPE, Landon Investments, LLC, WhiteHorse Capital
- Targets
- BBQGuys, Blaze Outdoor Products
- Industry
- E-Commerce
- Location
- Louisiana, United States
- Transaction Type
- Buyout
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