Private Equity Firm Consumer

Brand Velocity Group

New York, New York, United States

Formerly known as Brand Velocity Partners, Brand Velocity Partners (BVP), Brand Velocity Partners (buyer)

Brand Velocity Group is an investment firm focused on accelerating businesses through in-house marketing resources and operational expertise, and leveraging partner connectivity networks.

Focus Areas
Consumer products, E-commerce retail, Footwear

Tracked deals

3

3 tracked deals across 2020.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

3 buyout

Brand Velocity Group Acquisition Volume by Year

Last 1 years

Acquisition volume by year Annual acquisition counts for the last 1 years for Brand Velocity Group. 3 2020

Supporting Data

Recent Transactions

  • Brand Velocity Partners Acquires BBQGuys and Blaze Outdoor Products
    September 29, 2020
    Buyer
    Brand Velocity Partners, Manning family (Archie, Cooper, Peyton, Eli), LaDainian Tomlinson, Steve Hutchinson, Landyn Hutchinson, Aberdeen Capital Management, ACE & Company, BPEA Private Equity, Cardinal Capital, The Cordish Companies, Darco Capital, Hermes GPE, Landon Investments, LLC, WhiteHorse Capital
    Target
    BBQGuys, Blaze Outdoor Products
    Industry
    E-Commerce
    Location
    Louisiana, United States
    Type
    Buyout

    Brand Velocity Partners (BVP) acquired BBQGuys, the leading e-commerce retailer of premium grills and outdoor-living products, and affiliated manufacturer Blaze Outdoor Products. The transaction includes a group of strategic and institutional investors (including the Manning family and athlete investors) and WhiteHorse Capital provided term-loan financing and invested in the equity; BVP intends to apply its in-house marketing and brand resources to accelerate growth.

  • Brand Velocity Partners Acquires Magma Products
    February 13, 2020
    Buyer
    Brand Velocity Partners, Merion Investment Partners
    Target
    Magma Products
    Industry
    Consumer Products
    Location
    California, United States
    Type
    Buyout

    Brand Velocity Partners, a New York-based private equity firm focused on growing consumer brands through marketing expertise, has acquired Magma Products, a manufacturer and marketer of marine and outdoor cookware and grills. Merion Investment Partners provided mezzanine debt and equity financing to facilitate the transaction; Pacific Mercantile Bank provided a working-capital line.

  • Brand Velocity Partners Acquires Original Footwear Inc.
    January 20, 2020
    Buyer
    Brand Velocity Partners, BPEA, Pinnacle Financial Partners, Invision Capital
    Target
    Original Footwear Inc.
    Industry
    Consumer Products
    Location
    Tennessee, United States
    Type
    Buyout

    Brand Velocity Partners (BVP), a newly formed private equity firm with an integrated marketing capability, has acquired Original Footwear Inc., owner of the Altama and Original S.W.A.T. brands. BVP is investing alongside Boston-based private equity firm BPEA, with financing participation from Pinnacle Financial Partners and Invision Capital, to expand Original Footwear's consumer and global footwear business through enhanced marketing and product launches.

Related Acquisition Pages

Consumer Products Buyers & Acquisitions 2 tracked deals by Brand Velocity Group. E-Commerce Buyers & Acquisitions 1 tracked deal by Brand Velocity Group. Acquisitions in California 1 tracked deal by Brand Velocity Group. Acquisitions in Louisiana 1 tracked deal by Brand Velocity Group. Acquisitions in Tennessee 1 tracked deal by Brand Velocity Group.

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