Brand Velocity Partners Acquires Magma Products
February 13, 2020
Brand Velocity Partners, a New York-based private equity firm focused on growing consumer brands through marketing expertise, has acquired Magma Products, a manufacturer and marketer of marine and outdoor cookware and grills. Merion Investment Partners provided mezzanine debt and equity financing to facilitate the transaction; Pacific Mercantile Bank provided a working-capital line.
- Targets
- Magma Products
- Industry
- Consumer Products
- Location
- California, United States
- Transaction Type
- Buyout
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