Brand Velocity Group Acquires SCORE Sports
September 29, 2022
Brand Velocity Group (BVG) has acquired SCORE Sports, a U.S.-based designer, manufacturer, and seller of youth team sports uniforms and equipment. BVG mobilized institutional and athlete investors (including abrdn and Ocean Avenue Capital Partners) to support the acquisition and plans to accelerate SCORE’s growth using its marketing resources, athlete networks, and employee-focused Share the Gains program.
- Buyers
- Brand Velocity Group, abrdn, Ocean Avenue Capital Partners, Athlete and celebrity investor group (e.g., Eli Manning, Carmelo Anthony, Peyton Manning, Klay Thompson, et al.)
- Targets
- SCORE Sports
- Industry
- Consumer Products
- Location
- California, United States
- Transaction Type
- Buyout
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