Holley Performance Brands Acquires HRX

River Associates Acquires Horsepower Automotive Group

July 8, 2026

Transportation

River Associates Investments acquired Horsepower Automotive Group, a Chandler, Arizona-based portfolio of aftermarket brands serving off-road and overlanding enthusiasts. The transaction closed on June 11, 2026 and was announced July 8, 2026, with River planning to invest further in product development and pursue add-on acquisitions to expand the platform.

Brand Velocity Group Acquires RCX Sports to Expand Youth Sports Platform

June 7, 2026

Media & Entertainment

Brand Velocity Group (BVG), a diversified investment firm focused on consumer and sports businesses, acquired RCX Sports from Raine Partners to expand a professional-league-backed youth sports platform. RCX operates league-licensed youth programs including NFL Flag, Jr. NBA/Jr. WNBA, NHL Street, MLS GO, and MLB Pitch, Hit & Run, and will continue under its existing brand and leadership team.

Burnout Brands Acquires Brian Tooley Racing

December 5, 2025

Automotive

Burnout Brands, a performance automotive platform and portfolio company of Hidden Harbor Capital Partners, has acquired Brian Tooley Racing, a Kentucky-based manufacturer of high-performance camshafts, valvetrain components and intake manifold engineering. The acquisition brings BTR into Burnout Brands' portfolio (which includes Monster Transmission, BD Diesel and D&J Precision Machine) to expand product development, manufacturing capabilities and aftermarket market reach.

Moser Engineering Acquires GearFX Driveline Assets from Holley

April 5, 2024

Automotive

Moser Engineering has acquired the GearFX Driveline product line and related assets from Holley Performance Brands; production and assets will be relocated to Moser Engineering’s facilities in Portland, Indiana. The acquisition expands Moser’s aftermarket driveline product offering and secures continued U.S. production of GearFX 9‑inch housing centers.

Holley Acquires Arizona Desert Shocks, Baer Brakes, Brothers Trucks and Rocket Racing Wheels

January 10, 2022

Automotive

Holley Inc. (NYSE: HLLY) announced it acquired substantially all of the assets of Arizona Desert Shocks, Baer Brakes, Brothers Trucks, and Rocket Racing Wheels in Q4 2021 for approximately $56 million. The purchases expand Holley’s performance aftermarket product portfolio across suspension, braking, truck appearance and wheel categories to broaden capabilities and address new enthusiast end-markets.

Rocky Brands Acquires Honeywell Performance and Lifestyle Footwear Business

March 15, 2021

Consumer Products

Rocky Brands, Inc. completed the acquisition of Honeywell’s performance and lifestyle footwear business — including The Original Muck Boot Company and XTRATUF — for $230 million on March 15, 2021. The acquired business generated approximately $205 million of 2020 net revenue and $24.5 million of EBITDA; the purchase was financed with senior credit facilities, a term loan and cash on hand and is intended to significantly expand Rocky Brands' portfolio and scale.