Rocky Brands Acquires Honeywell Performance and Lifestyle Footwear Business
March 15, 2021
Rocky Brands, Inc. completed the acquisition of Honeywell’s performance and lifestyle footwear business — including The Original Muck Boot Company and XTRATUF — for $230 million on March 15, 2021. The acquired business generated approximately $205 million of 2020 net revenue and $24.5 million of EBITDA; the purchase was financed with senior credit facilities, a term loan and cash on hand and is intended to significantly expand Rocky Brands' portfolio and scale.
- Buyers
- Rocky Brands, Inc.
- Targets
- Honeywell performance and lifestyle footwear business (including The Original Muck Boot Company, XTRATUF, Servus, NEOS and Ranger)
- Sellers
- Honeywell International, Inc.
- Industry
- Consumer Products
- Location
- United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Holley Performance Brands Acquires HRX
March 27, 2026
Consumer Products
Holley Performance Brands announced the acquisition of HRX, an Italy-based motorsports racewear brand, to expand its Safety and Racing portfolio and strengthen its position in European motorsports. The deal terms were not disclosed.
-
Protective Industrial Products Completes Acquisition of Honeywell’s Personal Protective Equipment Business
May 22, 2025
Healthcare Services
Protective Industrial Products, Inc. (PIP) completed the all-cash acquisition of Honeywell’s Personal Protective Equipment (PPE) business for $1.325 billion. The deal expands PIP’s head-to-toe protective equipment portfolio with Honeywell’s well-known PPE brands and strengthens its global manufacturing and distribution footprint.
-
SureWerx Acquires NEOS Overshoe from Rocky Brands (Riverside-backed add-on)
October 5, 2022
Manufacturing
SureWerx has acquired the NEOS Overshoe brand from Rocky Brands, Inc. The transaction was executed as an add-on to SureWerx, a portfolio company of The Riverside Company, with Riverside supporting the investment to expand NEOS through marketing, e-commerce and SureWerx’s distribution network.
-
American Exchange Group Acquires Luxury Footwear Brand Aerosoles
January 19, 2022
Consumer Products
American Exchange Group has finalized an agreement to acquire the assets of luxury comfort footwear brand Aerosoles. The buyer plans to operate Aerosoles as a separate division, expand its distribution channels, introduce the brand into new categories, and leverage existing retail relationships (Nordstrom, Macy's, DSW, Zappos, Belk and aerosoles.com) to drive growth.
-
Honeywell Acquires Rocky Research
October 7, 2020
Aerospace & Defense
Honeywell has acquired privately held Rocky Research, a Boulder City, Nevada-based technology leader in thermal, energy and power management solutions, and will integrate the business into Honeywell Aerospace. Rocky Research's founder and sole owner Uwe Rockenfeller will join Honeywell and the company's Boulder City and Huntsville locations will continue to support R&D, integration and testing. Terms were not disclosed.
-
Brand Velocity Partners Acquires Original Footwear Inc.
January 20, 2020
Consumer Products
Brand Velocity Partners (BVP), a newly formed private equity firm with an integrated marketing capability, has acquired Original Footwear Inc., owner of the Altama and Original S.W.A.T. brands. BVP is investing alongside Boston-based private equity firm BPEA, with financing participation from Pinnacle Financial Partners and Invision Capital, to expand Original Footwear's consumer and global footwear business through enhanced marketing and product launches.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.