MarcyPen and Brand Velocity Group Acquire Majority Stake in The GLD Shop from H.I.G. Growth Partners

July 7, 2025

MarcyPen Capital Partners, together with Brand Velocity Group, acquired a majority stake in The GLD Shop from H.I.G. Growth Partners, with H.I.G. retaining a minority interest to support ongoing growth. The deal positions GLD to accelerate brand and marketing efforts under new ownership while continuing to leverage H.I.G.'s prior investment and operational improvements.

Buyers
MarcyPen Capital Partners, Brand Velocity Group
Targets
The GLD Shop
Sellers
H.I.G. Growth Partners (H.I.G. Capital)
Location
Florida, United States
Transaction Type
Buyout

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