Buxton Acquires Elevar
January 17, 2024
Buxton, a Fort Worth-based customer intelligence and retail analytics platform, has acquired Elevar, a conversion-tracking SaaS for fast-scaling e-commerce brands. The undisclosed deal will integrate Elevar's pixel and conversion-tracking capabilities with Buxton's omnichannel analytics to enhance AI-powered customer insights and better serve e-commerce and brick-and-mortar marketers; PSG (growth equity) is a partner backing Buxton in this phase.
- Buyers
- Buxton, PSG
- Targets
- Elevar
- Platforms
- Buxton
- Industry
- Cloud & SaaS
- Location
- South Carolina, United States
- Transaction Type
- Addon
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