CANDID Acquires UnifyCRM
December 5, 2024
CANDID, a Nashville-based mortgage marketing and sales operating system, has acquired UnifyCRM to integrate CRM capabilities into its platform. The acquisition is intended to strengthen CANDID's platform for enterprise mortgage organizations by streamlining workflows, improving engagement, and expanding product functionality.
- Buyers
- CANDID
- Targets
- UnifyCRM
- Industry
- Cloud & SaaS
- Location
- United States
- Transaction Type
- Buyout
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