CarData, Inc. Acquires DiamondLot to Expand in Southern California
November 20, 2025
CarData, Inc. has acquired DiamondLot, a Southern California vehicle merchandising and dealership photography services provider founded by Rick Wolverton. The acquisition strengthens CarData's footprint in the competitive Southern California market, retains select DiamondLot staff, and aims to enhance service capacity and technology-enabled merchandising for franchise dealerships.
- Buyers
- CarData, Inc.
- Targets
- DiamondLot
- Sellers
- Rick Wolverton
- Industry
- Professional Services
- Location
- California, United States
- Transaction Type
- Buyout
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