Cision Acquires TrendKite
January 23, 2019
Cision has acquired Austin-based Digital PR analytics platform TrendKite in a deal reported at $225 million, adding TrendKite's AI-powered measurement and attribution capabilities to the Cision Communications Cloud. TrendKite CEO Erik Huddleston will become President of Cision as the companies integrate TrendKite's measurement, influencer management and analytics into Cision's global earned-media platform.
- Buyers
- Cision
- Targets
- TrendKite
- Industry
- Data & Analytics
- Location
- Texas, United States
- Transaction Type
- Buyout
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