Cohere Capital Makes Strategic Growth Investment in iPromote

Champlain Capital Acquires iPROMOTEu from Align Capital Partners

January 13, 2023

Marketing & Advertising

Champlain Capital has acquired iPROMOTEu, a Wayland, Massachusetts-based provider of tech-enabled back-office, sourcing and sales/marketing services to independent promotional-products distributors. Brookside Capital Partners provided senior debt and a preferred equity co-investment to support the transaction alongside co-investors Honeywell, RGA, NorthCreek Mezzanine and iPROMOTEu management; Align Capital Partners was the selling sponsor.

ZMC and Hauser Private Equity Invest in Wpromote

October 26, 2022

Marketing & Advertising

Affiliates of private equity firm ZMC, with co-investor Hauser Private Equity, have made a strategic investment in digital marketing agency Wpromote to accelerate growth and expand its technology and product offerings. Wpromote, a Shamrock Capital portfolio company based in El Segundo, California, will leverage the partnership to scale its Polaris platform and pursue organic and acquisitive expansion; terms were not disclosed.

Cohere Capital Makes Strategic Growth Investment in Boostability

February 23, 2022

Marketing & Advertising

Cohere Capital completed a strategic growth investment in Boostability, partnering with the company’s management and existing investor H.I.G. Growth Partners to accelerate product development and scale the business. Headquartered in Lehi, Utah, Boostability provides SEO-focused digital marketing technology and services to SMBs and will leverage the new partnership to expand its technology platform and customer reach.

Cohere Capital Makes Strategic Growth Investment in Promevo

July 12, 2021

IT Services

Boston-based private equity firm Cohere Capital has made a strategic growth investment in Promevo, a Burlington, Kentucky-based provider of Google Workspace, Chrome, and Google Cloud Platform services and software (including its gPanel management product). The capital will support Promevo’s expansion of service offerings and further development of software and solutions for customers operating on the Google technology ecosystem.

Cohere Capital Makes Growth Investment in ClearScale

January 7, 2020

IT Services

Boston-based private equity firm Cohere Capital has completed a strategic growth investment in ClearScale, a San Francisco–based cloud-native systems integrator and application development firm. The investment will fund ClearScale's expansion of managed services, sales, marketing and service delivery capabilities, and growth of its data analytics and machine learning practices across additional U.S. locations.

Wpromote Acquires Growth Pilots

August 1, 2019

Marketing & Advertising

Wpromote acquired Growth Pilots, a San Francisco-based paid media marketing agency, in a deal that closed August 1, 2019. The acquisition expands Wpromote’s paid-media capabilities and West Coast presence and increases the combined team to nearly 450 employees.