Wpromote Acquires Growth Pilots

Wpromote Acquires Giant Spoon to Form Wpromote x Giant Spoon

December 8, 2025

Marketing & Advertising

Wpromote has acquired Cannes Lions–winning creative agency Giant Spoon to form a combined agency, Wpromote x Giant Spoon, blending creative, experiential, data, and full-funnel performance capabilities. The transaction was supported by Wpromote's private equity partner ZMC; Wpromote CEO Andrea Bendzick will lead the combined agency while Giant Spoon's co-founders join the executive leadership team.

Champlain Capital Acquires iPROMOTEu from Align Capital Partners

January 13, 2023

Marketing & Advertising

Champlain Capital has acquired iPROMOTEu, a Wayland, Massachusetts-based provider of tech-enabled back-office, sourcing and sales/marketing services to independent promotional-products distributors. Brookside Capital Partners provided senior debt and a preferred equity co-investment to support the transaction alongside co-investors Honeywell, RGA, NorthCreek Mezzanine and iPROMOTEu management; Align Capital Partners was the selling sponsor.

ZMC and Hauser Private Equity Invest in Wpromote

October 26, 2022

Marketing & Advertising

Affiliates of private equity firm ZMC, with co-investor Hauser Private Equity, have made a strategic investment in digital marketing agency Wpromote to accelerate growth and expand its technology and product offerings. Wpromote, a Shamrock Capital portfolio company based in El Segundo, California, will leverage the partnership to scale its Polaris platform and pursue organic and acquisitive expansion; terms were not disclosed.

Wpromote Acquires Visiture

August 4, 2021

Marketing & Advertising

Independent performance marketing agency Wpromote has acquired Visiture, an Atlanta- and Charleston-based e-commerce agency, to expand its e-commerce development, SEO and paid media capabilities and deepen partnerships with platforms like Adobe and Shopify. The deal gives Wpromote a larger footprint in the U.S. Southeast and adds Visiture's web development and storefront expertise to Wpromote’s service offerings.

Cohere Capital Makes Strategic Growth Investment in iPromote

July 20, 2021

Marketing & Advertising

Cohere Capital, a Boston-based private equity firm, made a strategic growth investment in iPromote, an omni-channel digital advertising platform based in San Luis Obispo, California. The capital will support product enhancements and deeper penetration of the underserved SMB digital advertising market through additional channel and agency partnerships.

Wpromote Acquires Metric Digital

March 1, 2020

Marketing & Advertising

Wpromote, an independent digital marketing agency headquartered in El Segundo, California, acquired Metric Digital, a New York–based performance marketing agency, in a deal that closed March 1, 2020. The acquisition expands Wpromote's East Coast footprint and strengthens its direct-to-consumer (DTC) performance marketing capabilities, bringing Metric Digital's paid social, paid search, email, and performance creative expertise into the Wpromote platform.