Conversica Launches Ignite and Announces Majority Recapitalization Led by Morgan Stanley Expansion Capital

Conversica launched Ignite, an AI-native revenue activation engine for automotive dealers and dealer groups, connecting customer, vehicle, sales, service, and conversation data into a single context layer. The company also announced a majority recapitalization led by a fund managed by Morgan Stanley Expansion Capital, which will acquire a majority stake while Conversica management continues to lead and retain significant ownership.