Coupa Acquires Cirtuo, AI-Powered Category Management Leader

May 13, 2025

Coupa has acquired Croatia-based Cirtuo, an AI-powered category management software provider, to accelerate Coupa's autonomous spend management vision and extend its Strategic Sourcing capabilities. The acquisition integrates Cirtuo's category strategy, supplier strategy, and initiative management features into Coupa's Total Spend Management platform to drive AI-enabled category management and improved sourcing outcomes.

Buyers
Coupa
Targets
Cirtuo
Industry
Software
Location
Zagreb, Croatia
Transaction Type
Buyout

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