Cover Genius Acquires Friendsurance to Scale Embedded Protection in Europe

July 28, 2026

Cover Genius, the embedded protection infrastructure provider, announced its acquisition of Friendsurance, a Berlin-based insurtech and digital bancassurance platform for banks and insurers. The deal combines Cover Genius’s global embedded protection infrastructure with Friendsurance’s local regulatory expertise and bank-grade technology to accelerate “Bancassurance 2.0” across the DACH region. Financial terms were not disclosed, and the acquisition is effective immediately.

Buyers
Cover Genius
Targets
Friendsurance
Industry
Insurance
Location
Berlin, Germany
Transaction Type
Buyout

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