Crave Better Foods Acquires Solero Organic Fruit Bars from Iris Brands

Crave Better Foods, maker of Chipwich, has acquired the SOLERO organic fruit bar business from Iris Brands, LLC and will merge the brand into its Connecticut operations. The founders of Iris Brands, Josh Hochschuler and Steve Gill, will partner with Crave Better Foods to market Solero alongside Chipwich and pursue synergies and scale in the frozen novelty category; terms were not disclosed.