Sports Endeavors (Seawall Capital Portfolio) Acquires Ewing Sports

Seawall Capital Invests in Sports Endeavors, Owner of Soccer.com

August 22, 2022

E-Commerce

Seawall Capital has made a strategic investment in Sports Endeavors, the Hillsborough, North Carolina-based owner of Soccer.com, WorldSoccerShop and 431 Sports. The transaction will partner Seawall with founders Mike and Brendan Moylan to accelerate growth, expand capabilities (including team uniform customization and DTC/e‑commerce operations) and position the business to capture rising youth-soccer and fan demand ahead of the 2026 World Cup; debt financing was provided by Goldman Sachs Asset Management Private Credit and Huntington Business Credit.

Sports Endeavors Acquires Soccer Master

April 17, 2025

Retail

Sports Endeavors, the parent company of Soccer.com and WorldSoccerShop (and a portfolio company of Seawall Capital), has acquired Soccer Master, a St. Louis–area soccer specialty retailer with six stores and online operations. The acquisition will keep Soccer Master retail locations operating under their name while transitioning Soccer Master’s online businesses to Soccer.com to expand Soccer.com’s fulfillment and Midwest presence.

Seawall Capital Acquires Kent Water Sports Holdings

December 31, 2020

Consumer Products

Seawall Capital, a middle‑market private equity firm, acquired Kent Water Sports Holdings, LLC (Kent) for an undisclosed amount; the transaction closed on December 31, 2020. Seawall said it will partner with Kent’s management and the Archer family to provide capital and resources to accelerate organic growth and pursue future acquisitions across Kent’s portfolio of action‑sports brands.

The Sports Group Endeavors Acquires Las Vegas Action Franchise from Grass League

December 1, 2025

Media & Entertainment

The Sports Group Endeavors, together with an ownership group led by SG Ellison, AQ Shipley, Brandon Stein, and Mark King, purchased the new Las Vegas Action franchise from the Grass League for $1 million. The acquisition marks the Grass League's continued U.S. expansion into major sports markets and positions the Las Vegas Action to capitalize on media, sponsorship, and live-event opportunities.

For Soccer Ventures Acquires Gilt Edge Soccer Marketing to Form For Soccer

February 20, 2023

Marketing & Advertising

For Soccer Ventures has acquired Gilt Edge Soccer Marketing and combined the two companies into a new soccer-focused marketing, media, and experiences company called For Soccer. The deal, backed by principal owner Richie Graham (of Striker Partners / The Graham Group), expands capabilities and scale ahead of major U.S. soccer events including the 2026 FIFA Men's World Cup.

Sports Entertainment Acquisition Corp. Completes Business Combination with Super Group (SGHC)

January 26, 2022

Media & Entertainment

SGHC Limited ("Super Group"), the holding company of online sports betting brand Betway and online casino Spin, closed its business combination with Sports Entertainment Acquisition Corporation (NYSE: SEAH). As a result of the transaction SEAH merged into Super Group, with Super Group as the surviving corporation and its ordinary shares and public warrants expected to begin trading on the NYSE under the ticker symbols SGHC and SGHC WS.