Spectrio Acquires InReality to Add AI-Driven Audience Analytics
July 11, 2023
Spectrio, a Tampa-based provider of digital signage and on-premise customer engagement solutions, has acquired InReality, an Atlanta-based provider of anonymous, radar-based audience sensing and analytics. The acquisition integrates InReality's AI-driven venue analytics into Spectrio's product stack and brings InReality CEO Ron Levac onto Spectrio's leadership team to drive analytics and intelligence solutions.
- Buyers
- Spectrio
- Targets
- InReality
- Industry
- Data & Analytics
- Location
- Georgia, United States
- Transaction Type
- Buyout
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