DealerBuilt Acquires Oplogic CRM
May 22, 2023
DealerBuilt, a provider of dealer management system (DMS) software, has acquired Oplogic, a CRM solution for automotive dealerships. The acquisition integrates Oplogic's desking, digital retailing, lead management, call recording, equity mining and compliance capabilities into DealerBuilt's platform to expand its product suite and better serve dealer customers.
- Buyers
- DealerBuilt
- Targets
- Oplogic
- Industry
- Software
- Location
- Michigan, United States
- Transaction Type
- Buyout
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