Dentsu Group / Merkle Acquires Pexlify

Applexus Technologies Acquires Lavendel Consulting

January 13, 2026

IT Services

Applexus Technologies has acquired Lavendel Consulting to add Pricefx pricing expertise to its SAP, analytics, and Business AI services. The deal combines Lavendel's Pricefx implementation capabilities with Applexus's SAP and AI offerings to deliver integrated, AI-enabled pricing transformation for enterprise customers.

Perforce Software Completes Acquisition of Delphix

February 14, 2024

Cloud & SaaS

Perforce Software completed its acquisition of Delphix, adding enterprise test data management capabilities to its DevOps-focused portfolio. The deal was initially announced in February 2024 and was expected to close in Q2 2024; financial terms were undisclosed.

Merkle Acquires Shift7 Digital from RLH Equity Partners

April 4, 2023

Marketing & Advertising

Merkle, a dentsu company, has acquired Shift7 Digital, a Salesforce B2B commerce and digital experience consultancy previously backed by RLH Equity Partners and Salesforce Ventures. The acquisition strengthens Merkle's Experience & Commerce practice by adding Shift7's B2B Salesforce multi-cloud capabilities and expertise serving manufacturers and distributors.

Dentsu Group Acquires LiveArea (Merkle) From PFSweb

July 6, 2021

Marketing & Advertising

Dentsu Group has entered an agreement to acquire LiveArea, a global customer experience and commerce agency division of PFSweb. LiveArea will join Merkle within Dentsu Group and transition under the LiveArea, a Merkle company, brand as part of Dentsu’s customer transformation & technology strategy.

Dentsu Aegis Network / Merkle Acquires Digital Pi

January 27, 2020

Marketing & Advertising

Dentsu Aegis Network has acquired Digital Pi, a Dallas-based B2B digital marketing and marketing-automation consulting agency. Digital Pi will join Merkle to expand Merkle's B2B capabilities, particularly in Adobe Marketo/marketing automation and campaign operations; Digital Pi's ~50 employees will integrate into Merkle's B2B group.

Dentsu Aegis Network / Merkle Acquires 4Cite Marketing

January 15, 2020

Data & Analytics

Dentsu Aegis Network has acquired 4Cite Marketing, which will join Merkle to bolster Merkle's identity and people-based marketing capabilities. The deal brings 4Cite's people-based identification technology and first-party consumer data network — and roughly 50 employees located in Albany, New York and Peterborough, New Hampshire — into Merkle's platform to strengthen identity resolution and addressable media offerings.