Dentsu Aegis Network / Merkle Acquires 4Cite Marketing
January 15, 2020
Dentsu Aegis Network has acquired 4Cite Marketing, which will join Merkle to bolster Merkle's identity and people-based marketing capabilities. The deal brings 4Cite's people-based identification technology and first-party consumer data network — and roughly 50 employees located in Albany, New York and Peterborough, New Hampshire — into Merkle's platform to strengthen identity resolution and addressable media offerings.
- Buyers
- Dentsu Aegis Network, Merkle
- Targets
- 4Cite Marketing
- Industry
- Data & Analytics
- Location
- New York, United States
- Transaction Type
- Buyout
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