Merkle / Dentsu Aegis Network Acquires HelloWorld
January 3, 2018
Merkle, a Dentsu Aegis Network company, has acquired HelloWorld, a Detroit-based digital marketing and loyalty solutions provider with approximately 370 employees. The acquisition adds HelloWorld's promotional and loyalty technology and services to Merkle's people-based marketing capabilities and will operate as "HelloWorld, a Merkle Company."
- Buyers
- Merkle, Dentsu Aegis Network
- Targets
- HelloWorld
- Sellers
- HelloWorld management, L Catterton
- Industry
- Marketing & Advertising
- Location
- Michigan, United States
- Transaction Type
- Buyout
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