Tracked deals
4
4 tracked deals across 2020.
Tokyo, Japan
Formerly known as Dentsu Aegis Network, Dentsu International, dentsu aegis network
dentsu is a global marketing communications group designed for what’s next—helping brands predict and plan for disruptive future opportunities and create new paths to growth by connecting brand, content, commerce, and experience.
Tracked deals
4
4 tracked deals across 2020.
Recent pace
0
0 tracked deals announced in the last 12 months.
Deal mix
Buyout
4 buyout
Last 1 years
Supporting Data
Merkle, a Dentsu Aegis Network agency, has acquired Water Cooler Group’s Media Storm, a media planning and buying agency known for its data & analytics and programmatic trading capabilities. Media Storm, based in Norwalk, Connecticut and formerly a portfolio company of TZP Group, will continue to be led by founder Craig Woerz following the transaction.
Dentsu Aegis Network has acquired Digital Pi, a Dallas-based B2B digital marketing and marketing-automation consulting agency. Digital Pi will join Merkle to expand Merkle's B2B capabilities, particularly in Adobe Marketo/marketing automation and campaign operations; Digital Pi's ~50 employees will integrate into Merkle's B2B group.
Dentsu Aegis Network has acquired 4Cite Marketing, which will join Merkle to bolster Merkle's identity and people-based marketing capabilities. The deal brings 4Cite's people-based identification technology and first-party consumer data network — and roughly 50 employees located in Albany, New York and Peterborough, New Hampshire — into Merkle's platform to strengthen identity resolution and addressable media offerings.
Dentsu Aegis Network has acquired Santa Clara-based analytics consultancy E-Nor and will fold the business into its Cardinal Path marketing analytics arm. The deal strengthens Dentsu's capabilities and licensing across the Google Marketing Platform, creating one of the largest Google Analytics 360 reseller and services businesses.
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