Tracked deals
5
5 tracked deals across 2020-2023.
Public Company
Business Services
Merkle
Columbia, Maryland, United States
Merkle (a dentsu company) powers the experience economy—delivering end-to-end customer experience (CX) and commerce transformation using data science and business performance, including digital marketing, CRM and loyalty, and customer data management.
- Focus Areas
- Digital marketing, CRM / loyalty, Customer data management
- Website
- merkle.com
Recent pace
0
0 tracked deals announced in the last 12 months.
Deal mix
Buyout
5 buyout
Merkle Acquisition Volume by Year
Last 3 years
Supporting Data
Recent Transactions
-
April 4, 2023
- Buyer
- Merkle, Inc.
- Target
- Shift7 Digital
- Seller
- RLH Equity Partners, Salesforce Ventures
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
Merkle, a dentsu company, has acquired Shift7 Digital, a Salesforce B2B commerce and digital experience consultancy previously backed by RLH Equity Partners and Salesforce Ventures. The acquisition strengthens Merkle's Experience & Commerce practice by adding Shift7's B2B Salesforce multi-cloud capabilities and expertise serving manufacturers and distributors.
-
June 15, 2022
- Buyer
- Dentsu Group Inc., Merkle (a dentsu company)
- Target
- Pexlify
- Industry
- IT Services
- Location
- Dublin, Ireland
- Type
- Buyout
Dentsu Group has agreed to acquire Pexlify, a UK & Ireland-based Salesforce consultancy, which will join Merkle to strengthen its Salesforce implementation and CXM capabilities. The acquisition adds roughly 150 employees and expands Merkle's Salesforce services across the UK, Ireland and other European locations, enhancing Sales, Service and Experience Cloud offerings.
-
February 1, 2020
- Buyer
- Merkle, Dentsu Aegis Network
- Target
- Media Storm (Water Cooler Group)
- Seller
- TZP Group
- Industry
- Marketing & Advertising
- Location
- Connecticut, United States
- Type
- Buyout
Merkle, a Dentsu Aegis Network agency, has acquired Water Cooler Group’s Media Storm, a media planning and buying agency known for its data & analytics and programmatic trading capabilities. Media Storm, based in Norwalk, Connecticut and formerly a portfolio company of TZP Group, will continue to be led by founder Craig Woerz following the transaction.
-
January 27, 2020
- Buyer
- Dentsu Aegis Network, Merkle
- Target
- Digital Pi
- Industry
- Marketing & Advertising
- Location
- Texas, United States
- Type
- Buyout
Dentsu Aegis Network has acquired Digital Pi, a Dallas-based B2B digital marketing and marketing-automation consulting agency. Digital Pi will join Merkle to expand Merkle's B2B capabilities, particularly in Adobe Marketo/marketing automation and campaign operations; Digital Pi's ~50 employees will integrate into Merkle's B2B group.
-
January 15, 2020
- Buyer
- Dentsu Aegis Network, Merkle
- Target
- 4Cite Marketing
- Industry
- Data & Analytics
- Location
- New York, United States
- Type
- Buyout
Dentsu Aegis Network has acquired 4Cite Marketing, which will join Merkle to bolster Merkle's identity and people-based marketing capabilities. The deal brings 4Cite's people-based identification technology and first-party consumer data network — and roughly 50 employees located in Albany, New York and Peterborough, New Hampshire — into Merkle's platform to strengthen identity resolution and addressable media offerings.
Related Acquisition Pages
Marketing & Advertising Buyers & Acquisitions
3 tracked deals by Merkle.
Data & Analytics Buyers & Acquisitions
1 tracked deal by Merkle.
IT Services Buyers & Acquisitions
1 tracked deal by Merkle.
Acquisitions in New York
2 tracked deals by Merkle.
Acquisitions in Connecticut
1 tracked deal by Merkle.
Acquisitions in Texas
1 tracked deal by Merkle.
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