Digital Fuel Capital Acquires Majority Stake in PuppySpot

BC Partners Acquires Majority Stake in PetLab Co.

February 26, 2025

Consumer Products

BC Partners has agreed to acquire a majority stake in PetLab Co., a London‑headquartered premium pet supplement brand founded in 2018; terms were not disclosed. The founders will retain a significant investment and BC Partners plans to support PetLab Co.'s next stage of growth by expanding product offerings and leveraging its pet‑care sector expertise.

Peterson Partners Provides Growth Capital to Pupford

February 24, 2022

Consumer Products

Peterson Partners (Peterson Private Equity) has made a growth capital investment in Pupford, a Utah-based direct-to-consumer pet brand that offers training content, an app, and dog products including training treats. Founders Mike Steele (CEO) and Jake Young (COO) will remain in place, and several consumer/pet-industry executives co-invested; proceeds will be used to accelerate brand development, product-line expansion, channel growth, and strategic hiring.

Vestar Capital Partners Makes Majority Investment in PetHonesty

July 14, 2021

Consumer Products

Vestar Capital Partners has agreed to make a majority investment in PetHonesty, a direct-to-consumer maker of premium pet supplements, with co-founders Ben and Camille Arneberg retaining a significant minority stake and Ben Arneberg remaining CEO. The investment will support PetHonesty's brand expansion, product innovation, and broader distribution via its website and partners such as Amazon and Chewy; terms were not disclosed.

Perkin Industries Acquires Majority Stake in I Love My Dog So Much, LLC

July 12, 2021

Media & Entertainment

Perkin Industries has acquired a majority stake in I Love My Dog So Much, LLC, a U.S.-based digital media company focused on dogs and pet owners. The acquisition expands Perkin's media portfolio and gives it access to I Love My Dog So Much's large audience and social reach for advertising and partnership opportunities.

Digital Fuel Capital Acquires Seattle Coffee Gear

September 18, 2020

E-Commerce

Digital Fuel Capital, a private equity firm focused on e-commerce, has acquired Seattle Coffee Gear, an omnichannel specialty retailer of coffee equipment, beans and repair services. Eagle Private Capital and Pine Street Capital Partners provided subordinated debt financing; founder Victor Gehlen will remain a significant shareholder and Mike Atkinson will continue as CEO as the company pursues accelerated growth through enhanced marketing and e-commerce capabilities.

Periscope Equity Invests in Power Digital Marketing

January 31, 2019

Marketing & Advertising

Periscope Equity has made a growth investment in Power Digital Marketing, a San Diego-based technology-enabled digital marketing agency. The capital will be used to scale talent, accelerate technology innovation, expand internationally, and pursue acquisitions to drive the company's growth.