Tracked deals
13
13 tracked deals across 2016-2026.
Boston, Massachusetts, United States
Digital Fuel Capital invests in exceptional e-commerce companies, empowering them with opportunities to collaborate, access best-in-class resources, and implement technologies to improve performance. The firm focuses on digital marketing and the technologies and services that enable e-commerce.
Tracked deals
13
13 tracked deals across 2016-2026.
Recent pace
1
1 tracked deal announced in the last 12 months.
Deal mix
Addon
5 addon · 3 buyout · 3 recapitalization
Last 5 years
Supporting Data
Showing the 12 most recent of 13 tracked deals for Digital Fuel Capital.
Timex Group announced strategic investments in jewelry brands Jane Win and Pictures on Gold to expand its presence in the jewelry category and adjacent lifestyle categories. Timex, together with Digital Fuel Capital, is investing in both brands, leveraging Timex’s capabilities across design, sourcing, manufacturing, distribution, and brand-building.
Digital Fuel Capital has acquired First Impression Ironworks, a vertically integrated designer, manufacturer and installer of custom ornamental iron doors, gates and railings, from MCM Capital Partners. The transaction included subordinated debt and equity co-investment from Eagle Private Capital, NewSpring Capital and Pine Street Capital Partners and positions First Impression as a platform for nationwide expansion through organic growth and add-on acquisitions.
Digital Fuel Capital has made a growth investment in JAXXON, a direct-to-consumer men's jewelry and accessories brand, with participation from Timex Group. The capital will support JAXXON’s next phase of growth—scaling its e-commerce, marketing and product expansion as it builds the leading men's accessories brand.
Digital Fuel Capital, a private equity firm focused on e-commerce, announced a majority investment in PuppySpot, the leading online puppy placement marketplace. The investment will support PuppySpot’s next phase of growth by investing in performance marketing, technology and marketplace capabilities to expand its consumer-facing platform.
Trueform Concrete, part of the Renovation Brands platform (a portfolio company of Comvest Partners), has acquired JM Lifestyles, a Randolph, New Jersey-based maker of decorative and wood-like concrete surfaces. The add-on expands Renovation Brands' decorative concrete capabilities, adding production capacity, new product and design capabilities, and artisanal craftsmanship to the Trueform Concrete / Blendhouse businesses.
Summit Park has led a majority recapitalization of Artifact Uprising, a Denver-based direct-to-consumer maker of premium personalized photo books, prints and gifts. Digital Fuel Capital, which partnered with management to acquire the company in 2017, will remain a significant investor as Summit Park supports product development, customer experience investment and brand growth.
Digital Stronghold, a San Francisco-based multi-brand DTC platform for men’s apparel and accessories, acquired Boston Scally, a provider of high-quality flat caps. The acquisition was supported by an investment from NewSpring Mezzanine (part of NewSpring) and Digital Fuel Capital, which provided subordinated debt and preferred equity to fund the add-on deal and help scale the platform.
Comvest Partners led a strategic recapitalization of Renovation Brands, a multi-brand direct-to-consumer e-commerce platform for home improvement products. Digital Fuel Capital, founder Rick Morse and Renovation Brands' management remain significant investors as Comvest provides capital and operational support to drive organic growth and further add-on acquisitions.
Summit Park led a majority recapitalization of Ledge Lounger Inc., the in-pool and outdoor furniture D2C brand, in partnership with Digital Fuel Capital and the Ledge management team. The transaction provides partial liquidity to the founder and capital to accelerate growth, digital marketing capabilities and product innovation across D2C and B2B channels.
Renovation Brands, a home-improvement eCommerce platform owned by Digital Fuel Capital, has acquired artisanal decorative concrete makers Trueform Concrete and its sister company Blendhouse. The add-on transaction brings Trueform and Blendhouse’s GFRC and custom concrete products and materials into Renovation Brands’ portfolio to expand its decorative surfaces offering and serve architects, designers and high-end residential and commercial customers.
Renovation Brands, a parent company of multiple online home improvement brands (owned by Digital Fuel Capital), has acquired Profile Designs, a Port Richey, Florida-based maker of artisanal decorative finishes for American Tin Ceilings. The acquisition will expand American Tin Ceilings' capacity for custom finish projects and broaden Renovation Brands' product offerings in the home improvement / building products market.
Digital Fuel Capital, a private equity firm focused on e-commerce, has acquired Seattle Coffee Gear, an omnichannel specialty retailer of coffee equipment, beans and repair services. Eagle Private Capital and Pine Street Capital Partners provided subordinated debt financing; founder Victor Gehlen will remain a significant shareholder and Mike Atkinson will continue as CEO as the company pursues accelerated growth through enhanced marketing and e-commerce capabilities.
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