Renovation Brands Acquires Trueform Concrete and Blendhouse

June 17, 2021

Renovation Brands, a home-improvement eCommerce platform owned by Digital Fuel Capital, has acquired artisanal decorative concrete makers Trueform Concrete and its sister company Blendhouse. The add-on transaction brings Trueform and Blendhouse’s GFRC and custom concrete products and materials into Renovation Brands’ portfolio to expand its decorative surfaces offering and serve architects, designers and high-end residential and commercial customers.

Targets
Trueform Concrete, Blendhouse
Sellers
Dave Grech, Nicole Grech
Platforms
Renovation Brands
Location
New Jersey, United States
Transaction Type
Addon

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