Digitas Media, LLC Acquires True Trampoline

TZP Group Invests in True Lacrosse to Launch True Sports Group

October 7, 2025

Education

TZP Group completed a strategic investment in True Lacrosse to launch True Sports Group, a national youth sports platform headquartered in Illinois. The investment will support True Sports' expansion of youth travel teams, tournaments, camps and clinics and enable organic growth and add-on acquisitions while partnering with co-founders Jake Deane and Mike Gabel.

ID5 Acquires TrueData

January 1, 2025

Marketing & Advertising

ID5 has acquired TrueData, a US-based identity graph company, and the combined company will operate under the ID5 brand. The deal integrates TrueData’s identity graph with ID5’s Adaptive Identity technology to create a privacy-first, global identity solution for advertisers, publishers and data partners; TrueData executives Scott Conine and Jon Durkee will join ID5’s leadership team. The merged organization will operate with roughly 80 employees across North America, Europe and Asia and significantly strengthens ID5’s presence in the US market.

Truform Media Group Acquires Socialfly

April 26, 2024

Marketing & Advertising

Truform Media Group, a full-service integrated marketing and advertising agency, has acquired Socialfly, a social media and influencer marketing agency founded in 2012. The deal combines Socialfly’s influencer and social expertise with Truform’s capabilities in brand strategy, SEO, paid and organic social, data analytics and traditional media to expand the combined agency’s service offering and client capabilities.

eBrands Global Acquires Indo Solutions' Trampoline Scooter Business

May 30, 2022

Consumer Products

Finnish aggregator eBrands Global has acquired the trampoline scooter business of Indo Solutions from founding brothers Vesa and Juha Poutiainen. The acquisition will allow eBrands to scale the Indo brand on D2C marketplaces like Amazon and Walmart Online; financial terms were not disclosed.

Omnicom Group Acquires TA Digital

March 2, 2022

Marketing & Advertising

Omnicom Group Inc. has acquired global digital experience consultancy TA Digital to expand the digital transformation, content management, commerce, and customer experience capabilities of its Omnicom Precision Marketing Group. Canaccord Genuity served as exclusive financial advisor to TA Digital; TA Digital's management team will remain in place and continue to operate under the TA Digital brand.

TSG Acquires TrueCoach

April 27, 2020

Cloud & SaaS

TSG, an Advent International portfolio company, has acquired TrueCoach, a Boulder-based fitness coaching software provider that powers over 15,000 trainers worldwide. The acquisition is an add-on to TSG’s boutique fitness software portfolio and aims to expand digital fitness capabilities and international reach (United Kingdom, Australia, New Zealand) for TSG’s customers.