DIRECTV Acquires Majority Ownership of INVIDI Technologies

January 15, 2025

DIRECTV acquired a majority ownership stake in INVIDI Technologies, a leading provider of addressable television advertising solutions. INVIDI will continue to operate independently under its existing leadership and will be jointly owned by DIRECTV, DISH, and WPP as the company expands its U.S. and international addressability efforts.

Buyers
DIRECTV
Targets
INVIDI Technologies
Location
New Jersey, United States
Transaction Type
Buyout

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