DIRECTV Acquires Majority Ownership of INVIDI Technologies
January 15, 2025
DIRECTV acquired a majority ownership stake in INVIDI Technologies, a leading provider of addressable television advertising solutions. INVIDI will continue to operate independently under its existing leadership and will be jointly owned by DIRECTV, DISH, and WPP as the company expands its U.S. and international addressability efforts.
- Buyers
- DIRECTV
- Targets
- INVIDI Technologies
- Industry
- Media & Entertainment
- Location
- New Jersey, United States
- Transaction Type
- Buyout
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