NielsenIQ Acquires ciValue

NielsenIQ Acquires Cornerstone Capabilities

July 26, 2021

Data & Analytics

NielsenIQ has acquired Cornerstone Capabilities, a SaaS provider of revenue management optimization for consumer packaged goods (CPG) clients whose AI-driven Curve platform optimizes regular and promotion pricing. NielsenIQ will integrate Cornerstone’s Curve with its Connect platform and data assets to build an end-to-end price and promotion revenue management solution and expand its analytics capabilities globally.

NielsenIQ Acquires Mtrix

August 6, 2025

Cloud & SaaS

NielsenIQ has acquired Mtrix, a Brazilian SaaS provider of end-to-end visibility across indirect distribution channels, to strengthen supply chain visibility and expand NIQ's presence in Latin America. Mtrix supports thousands of distributors and more than 1.2 million points of sale in Brazil and will continue operating locally while being scaled globally as part of NIQ.

NielsenIQ Acquires Foxintelligence

December 8, 2021

Data & Analytics

NielsenIQ has acquired Foxintelligence, a Paris-based e-commerce measurement and consumer data analytics company. The deal bolsters NielsenIQ's e-commerce measurement capabilities and expands its access to Foxintelligence's GDPR-compliant consumer panel across several European markets.

NielsenIQ Acquires CGA to Build Market-Leading On-Premise Measurement Capabilities

June 7, 2022

Data & Analytics

NielsenIQ has acquired CGA (CGA Strategy Ltd), a provider of on-premise insights and sales tracking for the beverage alcohol and hospitality sectors. CGA's data and assets will be integrated into NielsenIQ's Connect platform to deliver a complete view of on- and off-premise measurement and expand NielsenIQ's beverage alcohol measurement capabilities.

PDI Technologies Acquires SwiftIQ

January 30, 2020

Data & Analytics

PDI Technologies (PDI) acquired analytics-cloud provider SwiftIQ on January 30, 2020 to integrate SwiftIQ's machine learning-enabled analytics and vendor collaboration capabilities into PDI's Offer Network. The acquisition expands PDI's data and insights offering for convenience retailers and CPG brands, enabling better measurement of promotion ROI and store-level optimization.

Inverness Graham-backed Alliant Acquires AnalyticsIQ

June 30, 2025

Data & Analytics

Alliant, the marketing data and analytics platform backed by private equity firm Inverness Graham, has acquired AnalyticsIQ, a predictive analytics and people-based marketing data company. The deal (terms undisclosed) brings AnalyticsIQ's audience modeling and cognitive-psychology-driven data into Alliant's transactional audience graph and names AnalyticsIQ CEO Scarlett Shipp as CEO of the combined business.