NielsenIQ Acquires CGA to Build Market-Leading On-Premise Measurement Capabilities

NielsenIQ Acquires Cornerstone Capabilities

July 26, 2021

Data & Analytics

NielsenIQ has acquired Cornerstone Capabilities, a SaaS provider of revenue management optimization for consumer packaged goods (CPG) clients whose AI-driven Curve platform optimizes regular and promotion pricing. NielsenIQ will integrate Cornerstone’s Curve with its Connect platform and data assets to build an end-to-end price and promotion revenue management solution and expand its analytics capabilities globally.

NielsenIQ Acquires Foxintelligence

December 8, 2021

Data & Analytics

NielsenIQ has acquired Foxintelligence, a Paris-based e-commerce measurement and consumer data analytics company. The deal bolsters NielsenIQ's e-commerce measurement capabilities and expands its access to Foxintelligence's GDPR-compliant consumer panel across several European markets.

NielsenIQ Acquires ciValue

March 21, 2022

Cloud & SaaS

NielsenIQ has acquired ciValue, a SaaS provider of retail AI and personalization tools, and will integrate ciValue's platform into NielsenIQ's Connect retail offering to expand retail media, audience building, and personalization capabilities. The acquisition is intended to deliver more automated, scalable retail media programs and enhanced insights for retailers and brand partners.

Inverness Graham-backed Alliant Acquires AnalyticsIQ

June 30, 2025

Data & Analytics

Alliant, the marketing data and analytics platform backed by private equity firm Inverness Graham, has acquired AnalyticsIQ, a predictive analytics and people-based marketing data company. The deal (terms undisclosed) brings AnalyticsIQ's audience modeling and cognitive-psychology-driven data into Alliant's transactional audience graph and names AnalyticsIQ CEO Scarlett Shipp as CEO of the combined business.

NielsenIQ Acquires Mtrix

August 6, 2025

Cloud & SaaS

NielsenIQ has acquired Mtrix, a Brazilian SaaS provider of end-to-end visibility across indirect distribution channels, to strengthen supply chain visibility and expand NIQ's presence in Latin America. Mtrix supports thousands of distributors and more than 1.2 million points of sale in Brazil and will continue operating locally while being scaled globally as part of NIQ.

Circana Completes Acquisition of NCSolutions

June 2, 2025

Data & Analytics

Circana has completed its acquisition of NCSolutions, the Nielsen–Catalina joint venture that provides purchase-based advertising measurement and optimization. The deal brings NCS’s team, data assets and measurement capabilities into Circana’s media business to expand audience targeting, media measurement, in‑flight optimization and clean‑room solutions for CPGs, retailers and agencies.