NielsenIQ Acquires Mtrix

August 6, 2025

NielsenIQ has acquired Mtrix, a Brazilian SaaS provider of end-to-end visibility across indirect distribution channels, to strengthen supply chain visibility and expand NIQ's presence in Latin America. Mtrix supports thousands of distributors and more than 1.2 million points of sale in Brazil and will continue operating locally while being scaled globally as part of NIQ.

Buyers
NielsenIQ
Targets
Mtrix
Platforms
NielsenIQ
Industry
Cloud & SaaS
Location
São Paulo, Brazil
Transaction Type
Addon

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