Inverness Graham-backed Alliant Acquires AnalyticsIQ

June 30, 2025

Alliant, the marketing data and analytics platform backed by private equity firm Inverness Graham, has acquired AnalyticsIQ, a predictive analytics and people-based marketing data company. The deal (terms undisclosed) brings AnalyticsIQ's audience modeling and cognitive-psychology-driven data into Alliant's transactional audience graph and names AnalyticsIQ CEO Scarlett Shipp as CEO of the combined business.

Buyers
Alliant, Inverness Graham
Targets
AnalyticsIQ
Sellers
Boathouse Capital
Platforms
Alliant
Industry
Data & Analytics
Location
Georgia, United States
Transaction Type
Addon

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