Circana Completes Acquisition of NCSolutions

June 2, 2025

Circana has completed its acquisition of NCSolutions, the Nielsen–Catalina joint venture that provides purchase-based advertising measurement and optimization. The deal brings NCS’s team, data assets and measurement capabilities into Circana’s media business to expand audience targeting, media measurement, in‑flight optimization and clean‑room solutions for CPGs, retailers and agencies.

Buyers
Circana
Targets
NCSolutions
Sellers
Nielsen, Catalina
Industry
Data & Analytics
Location
New York, United States
Transaction Type
Buyout

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