Naviga Acquires Abacus

March 8, 2022

Naviga Inc. has acquired Abacus, a United Kingdom–headquartered SaaS provider of a Customer Data Platform (CDP) and Digital Experience Platform (DXP). The acquisition expands Naviga's digital subscription, audience insight and engagement capabilities and broadens its footprint across Europe by integrating Abacus's CDP/DXP with Naviga's Content Engagement Platform.

Buyers
Naviga Inc.
Targets
Abacus
Industry
Cloud & SaaS
Location
United Kingdom
Transaction Type
Buyout

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