Naviga Acquires Abacus
March 8, 2022
Naviga Inc. has acquired Abacus, a United Kingdom–headquartered SaaS provider of a Customer Data Platform (CDP) and Digital Experience Platform (DXP). The acquisition expands Naviga's digital subscription, audience insight and engagement capabilities and broadens its footprint across Europe by integrating Abacus's CDP/DXP with Naviga's Content Engagement Platform.
- Buyers
- Naviga Inc.
- Targets
- Abacus
- Industry
- Cloud & SaaS
- Location
- United Kingdom
- Transaction Type
- Buyout
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