Neptune Retail Solutions Acquires RevTrax
November 18, 2021
Neptune Retail Solutions (NRS) acquired RevTrax, an offer-management and promotions marketing platform, with RevTrax’s founding leadership joining NRS’s executive team to accelerate integration. The deal aims to combine RevTrax’s AI-driven Offer Management Platform and first‑party data capabilities with NRS’s in‑store network and shopper data to expand personalization, fraud prevention and omnichannel promotional capabilities at scale.
- Buyers
- Neptune Retail Solutions
- Targets
- RevTrax
- Industry
- Marketing & Advertising
- Location
- New Jersey, United States
- Transaction Type
- Buyout
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