Viking Global Investors Acquires Majority Stake in Voyado

December 3, 2024

Affiliates of Viking Global Investors have acquired a majority stake in Voyado, a Swedish retail-focused customer experience SaaS platform, in a deal intended to accelerate product development and expand Voyado's presence in the UK. Voyado has grown rapidly (32% average annual growth since 2022), is profitable, and was valued at SEK 3.5 billion (~£270 million) at the time of the transaction.

Buyers
Viking Global Investors
Targets
Voyado
Industry
Cloud & SaaS
Location
Stockholm County, Sweden
Transaction Type
Buyout

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