Embrace Acquires SpeedCurve to Bolster Web Performance and Observability

Palo Alto Networks To Acquire Embrace to Expand Observability with Real User Monitoring

July 24, 2026

IT Services

Palo Alto Networks intends to acquire Embrace, a provider of user-focused observability technology, to add real user monitoring capabilities to its Observability platform. The deal is expected to close in Palo Alto Networks’ first quarter of fiscal 2027 and will be paired with an internally developed synthetic monitoring capability (“Synthetics”) to extend the platform into digital experience monitoring.

Yottaa Acquires SpeedSense

March 25, 2025

Cloud & SaaS

Yottaa has acquired SpeedSense, a web performance consulting firm and creator of the Sensai monitoring technology, to enhance Yottaa's Web Performance Cloud and Web Performance Services. The deal brings SpeedSense's synthetic monitoring capabilities and consulting expertise into Yottaa's platform, enabling brands to measure revenue impact across the full customer experience and consolidating capabilities in the digital experience monitoring market.

1E Acquires Exoprise

October 9, 2024

Cloud & SaaS

1E, a London-based Digital Employee Experience (DEX) platform provider, has acquired Exoprise, a provider of digital experience monitoring and application/network observability. The acquisition expands 1E’s observability and application experience management capabilities—bringing Exoprise’s RUM, synthetics and ISP/UC monitoring into the 1E platform to improve troubleshooting and user-centric performance insights for enterprise customers.

Embrace Software Inc Acquires Core e-Business Solutions

September 6, 2023

Cloud & SaaS

Embrace Software Inc has acquired Core e-Business Solutions, a provider of cloud-based warehouse management software serving 3PL, food, cold storage, high-tech and pharmaceutical customers. The acquisition expands Embrace's Industrial group capabilities by integrating Core's WMS with Embrace's asset tracking (Radiant IoT), ERP, MES and demand planning solutions to accelerate customer acquisition and product integrations.

Elastic Acquires Optimyze to Expand Continuous Profiling for Unified Observability

October 14, 2021

Cloud & SaaS

Elastic (NYSE: ESTC) entered into a definitive agreement to acquire Optimyze, an “always on” continuous profiling platform for infrastructure, applications, and services. The deal is intended to accelerate Elastic’s vision for unified, actionable observability by combining continuous profiling with metrics, logs, and traces, and improving customers’ ability to detect and resolve issues faster.

Embrace Software Inc Acquires Infospeed Limited

May 6, 2019

Software

Embrace Software Inc, a Montreal-based acquirer of niche software businesses, has acquired Infospeed Limited, the UK provider of Class, a cloud-based administration and booking system for language schools. Founders Carol Davies and Graham Hacker will transition out while Carol will remain as an advisor and Gary Bulgin will continue to lead operations as Embrace invests to enhance the product and grow the business.