Essity Acquires Edgewell Personal Care’s Feminine Care Business for $340M

Edgewell Personal Care Company Acquires Billie Inc.

November 29, 2021

Consumer Products

Edgewell Personal Care Company acquired Billie Inc., a digitally native direct-to-consumer women's personal care brand, in an all-cash transaction valued at $310 million that closed on November 29, 2021. The acquisition adds Billie's DTC and digital capabilities to Edgewell's portfolio and positions the brand for expansion into U.S. brick-and-mortar retail while keeping Billie led by its co-founders.

Yellow Wood Partners Acquires Elida Beauty from Unilever

June 6, 2024

Consumer Products

Yellow Wood Partners completed the acquisition of Elida Beauty, a portfolio of legacy Unilever beauty and personal care brands (including Q-tips, Caress, Ponds for North America/Europe, Impulse, Noxzema, Monsavon and Timotei). The transaction is a corporate carve-out from Unilever; Yellow Wood will operate Elida Beauty as an independent company with offices in Dallas, London and Paris and has named Alfie Vivian as CEO to lead the next phase of growth.

Essity Acquires Legacy Converting, Inc.

February 2, 2022

Manufacturing

Essity has acquired US professional wiping and cleaning manufacturer Legacy Converting, Inc. The transaction (USD 40m plus up to USD 10m earnout) expands Essity’s wiping and cleaning product offering and strengthens its presence in key North American customer segments.

Unilever Acquires Personal Care Brand Wild

April 1, 2025

Consumer Products

Unilever has acquired Wild, a UK-founded digitally native personal care brand known for refillable, plant-based deodorants, lip balms and bodycare products. The acquisition — terms undisclosed — is intended to strengthen Unilever's premium and sustainable personal care portfolio and accelerate Wild's growth across DTC, retail and international markets.

Essity Acquires AquaCast Liner

December 21, 2021

Medical Devices

Essity has acquired AquaCast Liner, a privately held US maker of waterproof cast liners based in Newark, Delaware. The acquisition expands Essity’s orthopedics product portfolio and strengthens its position in fracture management by adding waterproof and water-resistant cast liner products to its offering.

WellSpring Consumer Healthcare Acquires vH essentials from Wisconsin Pharmacal Company

August 1, 2024

Consumer Products

WellSpring Consumer Healthcare, a portfolio company of Avista Healthcare Partners, has acquired the vH essentials women's intimacy care OTC brand from Wisconsin Pharmacal Company. The add-on expands WellSpring's women's health franchise alongside FDS to drive scale and accelerate growth across retail and e-commerce channels; financial terms were not disclosed.