Extraordinary Brands Acquires Basecamp Fitness
April 1, 2026
Extraordinary Brands, a boutique fitness franchisor, announced the acquisition of Basecamp Fitness, a high-intensity interval training (HIIT) franchise with a 35-minute workout model. The deal expands Extraordinary Brands’ portfolio of fitness concepts and the company plans to integrate Basecamp into its shared services platform with centralized marketing, operational support, and technology enhancements.
- Buyers
- Extraordinary Brands
- Targets
- Basecamp Fitness
- Sellers
- Purpose Brands
- Platforms
- Extraordinary Brands
- Industry
- Healthcare Services
- Location
- Virginia, United States
- Transaction Type
- Addon
Explore More
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.