Ferrero Group Agrees to Acquire Purely Elizabeth to Expand U.S. Better-for-You Breakfast Portfolio
August 14, 2026
Ferrero Group has signed an agreement to acquire Purely Elizabeth, a Boulder, Colorado-based better-for-you breakfast brand. Purely Elizabeth will continue to operate as a standalone brand within the Ferrero Group, with founder and CEO Elizabeth Stein remaining at the helm as the deal closes in the coming months subject to regulatory approvals.
- Buyers
- Ferrero Group, Ferrero International S.A.
- Targets
- Purely Elizabeth
- Industry
- Food & Beverage
- Location
- Colorado, United States
- Transaction Type
- Buyout
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