Fivetran Signs Agreement to Acquire Census

Census Acquires Fulcrum to Add AI-Driven Customer Segmentation

July 17, 2024

AI & Machine Learning

Census, the San Francisco-based data activation and reverse ETL platform, has acquired Fulcrum, an AI-led growth platform that provides advanced customer segmentation and personalization capabilities. The acquisition will integrate Fulcrum’s AI segmentation and modeling into Census’s reverse ETL and data activation stack to accelerate AI-first personalization and data collaboration between data and business teams.

Fivetran Acquires Teleport Data

June 24, 2021

Software

Fivetran has acquired Teleport Data and integrated its Teleport Sync technology to improve database replication capabilities, delivering a code-free, low-overhead method for shipping changed data without requiring access to database binary logs. The capability (Fivetran Teleport Sync) aims to provide snapshot-like simplicity with performance approaching log-based CDC and will be made available to customers later in the year.

Fivetran Acquires HVR

October 1, 2021

Data & Analytics

Fivetran, the automated data integration leader, completed its acquisition of HVR, a provider of enterprise data replication technology, bringing HVR’s replication capabilities into Fivetran’s platform. The deal enhances Fivetran’s database replication performance and enterprise-grade security, and was announced alongside a $565 million Series D raise to accelerate global growth.

Fivetran Acquires Tobiko Data

September 3, 2025

Data & Analytics

Fivetran has acquired Tobiko Data, the open-source transformation company behind SQLMesh and SQLGlot, to expand its data transformation capabilities within its managed data platform. The acquisition brings multi-engine transformation, semantic SQL understanding, and development environments into Fivetran’s platform to help customers deliver governed, AI-ready data at scale.

Fivetran and dbt Labs to Merge in an All-Stock Deal

October 13, 2025

Data & Analytics

Fivetran signed a definitive agreement to merge with dbt Labs in an all-stock transaction. The boards of both companies have approved the deal, and closing is subject to customary conditions including regulatory approvals.

Qlik Acquires Talend

May 16, 2023

Data & Analytics

Qlik announced it has closed its acquisition of Talend, combining Qlik’s data integration, analytics, AI and machine learning capabilities with Talend’s data transformation, quality, and governance solutions. The combined entity aims to deliver a broader end-to-end portfolio for accessing, transforming, trusting, analyzing, and acting on data for modern enterprises.