Foundry Acquires Blu Atlas
July 12, 2023
Foundry, a Dallas-based brand platform, has acquired Blu Atlas, a direct-to-consumer men's skincare, haircare, and fragrance brand, for an undisclosed eight-figure sum. The acquisition expands Foundry's portfolio of men's personal-care brands and aims to scale Blu Atlas' distribution and awareness toward a targeted $100 million in sales.
- Buyers
- Foundry
- Targets
- Blu Atlas
- Industry
- Consumer Products
- Location
- California, United States
- Transaction Type
- Buyout
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