Freestar Acquires MPW Digital's Ad Management Business
March 23, 2022
Freestar has acquired the ad management business of MPW Digital, adding more than 500 managed websites to its publisher portfolio and strengthening its direct sales capabilities. The deal also establishes an ongoing strategic direct-sales partnership between Freestar and MPW Digital to extend MPW's direct-sales expertise across Freestar's publisher network.
- Buyers
- Freestar
- Targets
- MPW Digital (ad management business)
- Sellers
- MPW Digital
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Transaction Type
- Divestiture
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