Publicis Health Acquires BBK Worldwide
January 18, 2022
Publicis Health, the health and wellness vertical of Publicis Groupe, has acquired BBK Worldwide, a Needham, Massachusetts–based R&D marketing firm and leader in clinical trial experience (CTE). The acquisition adds BBK's patient-centric services, proprietary TrialCentralNet technology and global clinical trial operations capabilities to Publicis Health's life sciences offerings to create an expanded end-to-end value proposition for biotech and pharmaceutical clients.
- Buyers
- Publicis Health, Publicis Groupe
- Targets
- BBK Worldwide
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Kohlberg Acquires Majority Stake in Worldwide Clinical Trials
August 7, 2023
Healthcare Services
An affiliate of Kohlberg & Company agreed to acquire a majority stake in Worldwide Clinical Trials, a global contract research organization (CRO) headquartered in Research Triangle Park, North Carolina. The transaction is a recapitalization in which prior investor TJC, L.P. retains a meaningful minority equity stake; terms were not disclosed. Kohlberg will partner with Worldwide's management (Matt Jennings to become chairman) to support continued growth of the company's clinical trial and bioanalytical capabilities.
-
Altamont Capital Partners Acquires Publicis Health Solutions from Publicis Groupe
January 31, 2019
Healthcare Services
Altamont Capital Partners has acquired Publicis Health Solutions (PHS), a pharmaceutical contract commercial services organization, from Publicis Groupe. Altamont will operate PHS as a standalone company under new leadership (Michael Griffith as CEO) and invest to broaden its commercialization and clinical services capabilities to support life sciences clients.
-
MJH Life Sciences Acquires BPD Healthcare
October 22, 2025
Marketing & Advertising
MJH Life Sciences has acquired BPD Healthcare, a tech-enabled marketing and communications partner for health systems and healthcare innovators. The acquisition, completed Oct. 22, 2025 with terms undisclosed, expands MJH's capabilities in data-driven marketing, communications and strategic advisory services; WindRose Health Investors sold its stake in BPD.
-
PhaseWell Research Acquires Bio Behavioral Health
January 21, 2026
Healthcare Services
PhaseWell Research, a national clinical research site company, announced that Bio Behavioral Health has joined its network to expand access to neuropsychiatric and CNS clinical trials. The deal strengthens PhaseWell's community-based research capabilities and broadens patient access to complex clinical studies across its growing national footprint.
-
M3 Global Research Acquires Kantar's Healthcare Vertical Businesses
June 10, 2023
Data & Analytics
M3 Global Research (part of M3 Group) has agreed to acquire Kantar’s remaining healthcare-focused businesses, comprising the Healthcare business of Kantar’s Profiles division and Kantar Media’s healthcare research business (KMHR). The deal transfers specialist healthcare market-research, media measurement and syndicated study capabilities to M3 to expand its life-sciences research offering and global client services.
-
Publicis Groupe Acquires Bespoke Sports & Entertainment
July 22, 2025
Marketing & Advertising
Publicis Groupe has acquired experiential marketing agency Bespoke Sports & Entertainment and will integrate the firm into Publicis Sports within Publicis Connected Media. Bespoke — founded in 2014 and based in Charlotte — will retain its leadership team and name and is expected to expand its sports and experiential capabilities leveraging Publicis' scale; financial terms were not disclosed.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.