Publicis Health Acquires BBK Worldwide

January 18, 2022

Publicis Health, the health and wellness vertical of Publicis Groupe, has acquired BBK Worldwide, a Needham, Massachusetts–based R&D marketing firm and leader in clinical trial experience (CTE). The acquisition adds BBK's patient-centric services, proprietary TrialCentralNet technology and global clinical trial operations capabilities to Publicis Health's life sciences offerings to create an expanded end-to-end value proposition for biotech and pharmaceutical clients.

Buyers
Publicis Health, Publicis Groupe
Targets
BBK Worldwide
Location
Massachusetts, United States
Transaction Type
Buyout

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