Gap Intelligence Acquires Competitive Promotion Report (CPR)

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

ParkerGale Capital Acquires Gap Intelligence and Deep.ad to Create AI‑Fueled Market Intelligence Platform

November 7, 2023

Data & Analytics

ParkerGale Capital has acquired Gap Intelligence and Deep.ad and combined the two companies into a new AI‑powered market intelligence platform. The deal brings together Gap Intelligence’s omnichannel pricing, promotion and product data with Deep.ad’s AI‑driven digital media attribution capabilities to expand product offerings and accelerate future M&A-led growth.

Market Performance Group Acquires The Creative Partners Group

October 4, 2022

Marketing & Advertising

Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG) to expand its omnichannel strategy and services capabilities across Target and the broader retail marketplace. The transaction brings The CPG’s team and capabilities — including omnichannel marketplace growth, retail intelligence, category management, and creative/design — into MPG to strengthen its offerings for CPG brands and retailers.

Stran & Company Acquires GAP Promotions (GAP Promo)

January 26, 2022

Marketing & Advertising

Stran & Company, Inc. (NASDAQ: STRN) signed a definitive agreement to acquire GAP Promotions, LLC (GAP Promo) in an asset purchase expected to close in Q1 2022. GAP Promo, a Gloucester, Massachusetts-based full-service promotions agency that generated $7.4 million in sales in 2020, will be led post-close by founder Gayle Piraino and all current employees will be retained. The deal expands Stran's promotional products, point-of-sale/display capabilities and its reach within the beverage and consumer packaged goods end markets.

PYMNTS Acquires Competition Policy International

October 27, 2021

Media & Entertainment

PYMNTS has acquired Competition Policy International (CPI), a leading media platform covering antitrust and competition policy, to expand its editorial coverage into technology regulation and antitrust across the connected economy. CPI will operate as a property of What's Next in Media and Analytics (d/b/a PYMNTS.com) and will augment PYMNTS' content, events, and subscription offerings focused on TechREG topics.

NielsenIQ Acquires Cornerstone Capabilities

July 26, 2021

Data & Analytics

NielsenIQ has acquired Cornerstone Capabilities, a SaaS provider of revenue management optimization for consumer packaged goods (CPG) clients whose AI-driven Curve platform optimizes regular and promotion pricing. NielsenIQ will integrate Cornerstone’s Curve with its Connect platform and data assets to build an end-to-end price and promotion revenue management solution and expand its analytics capabilities globally.