H&H Group Acquires Zesty Paws

Epassi Group Acquires UK-based Zest

June 4, 2025

Cloud & SaaS

Epassi Group has acquired UK-based Zest, a configurable SaaS employee benefits platform, to expand its presence and product offering in the UK and across Europe. As part of the deal Matt Russell will lead the combined UK business as CEO, and the acquisition is intended to deepen Epassi's product suite for employer customers and accelerate its pan‑European growth.

Boosted Commerce Acquires Happy Healthy Hippie

November 3, 2022

Consumer Products

Boosted Commerce, a Los Angeles-based eCommerce platform that acquires and grows DTC brands, has acquired Happy Healthy Hippie, a plant-based nutritional supplement brand founded in Ocean Beach, California. The deal expands Boosted's presence in the better-for-you supplements category and adds Happy Healthy Hippie's subscription customer base to Boosted's portfolio.

Vestar Capital Partners Makes Majority Investment in PetHonesty

July 14, 2021

Consumer Products

Vestar Capital Partners has agreed to make a majority investment in PetHonesty, a direct-to-consumer maker of premium pet supplements, with co-founders Ben and Camille Arneberg retaining a significant minority stake and Ben Arneberg remaining CEO. The investment will support PetHonesty's brand expansion, product innovation, and broader distribution via its website and partners such as Amazon and Chewy; terms were not disclosed.

H&C Animal Health Acquires Angels' Eyes

March 4, 2020

Consumer Products

H&C Animal Health has acquired Angels' Eyes, a leading brand of tear-stain remedies for pets, in a strategic move to expand its animal eye care product portfolio. The acquisition, announced at Global Pet Expo in Orlando, will keep Angels' Eyes employees in their Fort Lauderdale office while H&C integrates the brand into its retail and marketing channels to drive growth.

Assurance Mezzanine Fund Completes Investment in Pawz, Inc.

November 5, 2019

E-Commerce

Assurance Mezzanine Fund (Assurance Mezz) has completed a growth investment in Pawz, Inc., an e-commerce brand that sells dog‑themed apparel, merchandise and jewelry. Pawz has a large social following (over 2.5 million) and donates 10% of profits to no‑kill dog shelters; the capital is intended to support the company's growth and expansion.

R2P Pet Acquires Ultra Paws

July 13, 2018

Consumer Products

R2P Pet, a pet products manufacturer, has acquired Ultra Paws, a Minnesota-based maker of dog boots, apparel and outdoor accessories. The acquisition will provide Ultra Paws with greater resources to expand product lines, innovate into new categories and broaden domestic and international distribution channels.