Harry's, Inc. Acquires Lumē Deodorant, LLC

December 13, 2021

Harry's, Inc. has entered into a definitive agreement to acquire Lumē Deodorant, LLC, a doctor-developed direct-to-consumer personal care brand focused on all-over body odor solutions. The acquisition — the first for Harry's Labs — will bring Lumē's product portfolio and team into Harry's platform to scale the brand across DTC and omni-channel channels; the transaction was expected to close by the end of 2021 subject to customary conditions.

Buyers
Harry's, Inc.
Targets
Lumē Deodorant, LLC
Location
Utah, United States
Transaction Type
Buyout

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