Henkel to Acquire Not Your Mother’s Haircare to Expand U.S. Consumer Hair Portfolio
March 9, 2026
Henkel has signed an agreement to acquire the U.S.-based hair care and styling brand Not Your Mother’s from private equity firm Main Post Partners. The acquisition is intended to strengthen Henkel’s presence in the North American hair care market and adds a fast-growing brand to its consumer hair portfolio.
- Buyers
- Henkel
- Targets
- Not Your Mother’s Haircare
- Sellers
- Main Post Partners
- Industry
- Consumer Products
- Location
- United States
- Transaction Type
- Buyout
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